Mr. Clean

Everywhere you need "CLEAN" to be.

When working on P&G, a lot of the work is about communicating scale. How do you get the consumer to consider expanding their regimen? For Mr. Clean, it was no different. Instead of saying there is a full line of cleaning products we chose to show it. With the iconic Mr. Clean reflection, what better way to leverage a trusted brand icon to convey product benefits in an extreme application across every surface in the house.  
This idea was reiterated for Digital and In-store due to this print-ad being so well received with the consumer and client.