Not For Everyone

 With all the eco and reliability benefits of a Toyota Prius, why wouldn’t you want one? Toyota has led the category for hybrids and has the largest fleet of models to choose from. We were asked to showcase the full line up and communicate all the benefits of having one. Instead of listing the benefits out we decided to go with a humorous approach where actors would portray ridiculous reasons NOT to have a Prius. 

 We drove traffic to a microsite that helped users narrow down the Prius that was right for them through a range of traffic drivers via social and digital banners. I managed to save our wireframe on this assignment but have delivered several throughout my career on projects that range in scale, scope and purpose from ecommerce, mobile apps, and touch screen kiosks. This particular wireframe is pretty basic but allowed me to guide and teach a team new to the medium user best practices for design and copy.