Hit the Showers Gillette

Environmental Design/Activation

This karaoke event launched Gillette's new 2-in-1 shower product line encouraging users to sing in the shower, record their own version of their favorite tune and create a memorable music video via the shower cam.

Every detail was considered, from the microphone integrated body wash bottle to the simulated steam from the fog machine and big-screen television which gave spectators and those too shy to sing, the chance to enjoy the show from the shower head angle.

Hundreds of people participated at the event and had a ton of fun. Seeing the joy on their faces has been one of the most rewarding memories in my career.