Play Now

The Colorado region decided they wanted to focus their efforts on Tacoma. Although a similar brief to 4Runner as a rugged capable vehicle that can maneuver the regions rough terrains, we needed to play up the fun. The trucks tag is “Play Now” after all and also appeals to a younger demographic of thrill seekers. 

 On this particular shoot I was able to bring along a Junior Art Director and show him the ropes on his first shoot. He did a great job and we were able to put our minds together to blow this campaign out with boomerang posts, funky graphics and a wicked track inspired by Greta Van Fleet. The band was playing on the radio during the shoot day, and I asked what Zeppelin song was playing. So maybe Zeppelin was the true inspiration. Because of the youthful wild sound of the band it fit the spot well.