Vicks Booger

We've all experienced it ... the enormous, embarrassing sneeze that left you feeling grossly unprepared and awkward.

This ad utilized "booger" glue to simulate the uncomfortable experience, stretching across the spread to reveal the line that they should've used Vicks.

The story behind the booger ad... I saw an opportunity after reviewing another team’s brief pinned to the wall and just had to participate. The objective was to create an amazing Vicks print ad that would resonate with College students during flu season. Because of the target I could really have some fun. Since it was pretty much due that day I had to jump on Getty and download a great snotty nosed profile headshot and find some booger glue. I managed to do so and had some time to typeset the footer claim to blow off the page. This was well received and while I don’t have the actual stats to reflect its impact in sales the client, journalists and many respectable fellow Creatives have given it props. It managed to win a few awards, one of them being a national Addy.