VINCENT STRASZEWSKI - INTEGRATED CREATIVE DIRECTOR
We were given the opportunity to work with the New York Giant’s quarterback, Eli Manning. Being such a high-profile assignment, every Creative was given the opportunity to work on bringing this campaign to life.
The brief was to promote features of Toyota or a Toyota vehicle via the “How to with Eli Manning” campaign. Due to the high volume of scripts for broadcast and social we had to concept ideas within the parameters of a “white-world” set and avoid complex story lines. This would help maintain efficiencies in cost and be easier to execute. We were all given a list of core messages to focus on and delivered several 15 second spots. Our ECD and client would be the deciding factor on whether the work ever made it to full fruition.
Eli was great to work with and a really nice guy on set. He even signed a football for my dear mom who now roots for the Giants.