VINCENT STRASZEWSKI - INTEGRATED CREATIVE DIRECTOR
Turn up the sound to experience the ASMR videos.
One of the most unusual assignments I’ve had the pleasure to be a part of. After this one, I was well informed on ASMR and discovered that there is a huge ASMR fanbase that we leveraged to get the word out on Meritage Homes, the new HVAC system and Spray Foam.
We set out to disrupt with Youtube, Pre-roll and Facebook. Budget didn’t allow for Spotify, we really wanted to see how the ASMR community would respond to these product centric sounds on a platform all about its audio.