Tide Blogger Kit

The objective of this assignment was to leverage the power of Mommy Bloggers to sell new products within a P&G laundry regimen. Although a simple execution of samples in a branded package was all our client really expected, we wanted to create something that would really get the Mom’s more to vlog about. So, we created the “Mess Kit.”

This blogger kit targeting Moms was promoting the launch of Tide Stain Release, a revolutionary laundry additive that helped remove stains the first time as well as the Bounce dry bar, which allowed shoppers to never forget the fabric softener again.

We designed a kit to make getting “messy” part of the fun. We then challenged moms to share in the fun with kids, family or friends. To create excitement, and something worth blogging/vlogging about, the kit includes condiments, t-shirts, goggles and ketchup bottles. Giving moms the license to stain was all too tempting and giving them the freedom to clean was as easy as 1,2,3!