Cruising along.
I'm a New York based Creative Director, determined to push the standards and capabilities of integrated Multi-channel Communication, Advertising, Design and Interactive Media. With over 10 years in the industry, this professional range equips me with the ability to provide versatile perspective, guidance and leadership to create cohesive brand or campaign experiences.
Integrated Advertising has always been a part of my career and a consideration on every project. I started out leading the Digital initiative at my first agency by working closely with Planners, Producers, Strategists and Developers to best leverage Social, Digital and Mobile with traditional mediums to orchestrate 360 Platforms. I managed teams, taught the importance of good user experience and drove process centered around an idea or concept that evoked emotion or a behavior change grounded in sound insights and strategy.
This led to my recruitment at my second agency to help launch a new product and establish its brand in Detroit. Mobile Payments and working on a native application was a new and exciting experience. Because of a smaller team I had the opportunity to devote more energy into talent development, honing in on my mentoring and management skills.
I eventually decided to seek out new capabilities in broadcast in NYC in my current role. Its been my experience that working together with the right multi-disciplined team has proven to be the most effective way to accomplish great work. I strive for this collaborative culture in every agency I work for.
I'm now anxiously preparing myself for the biggest role of my life, worlds greatest Dad.